Press Release: BPI rewards contest winners
November 2, 2009
The Bank of the Philippine Islands’ Expect More Digital Contest honored the creativity and humor of youth in line with BPI’s Expect More Freedom Campaign for their 24/7 Banking Services.
The campaign aims to tap the youth segment by going through a medium that they are most at ease with. The top 10 most viewed videos were chosen as finalists and judged according to creativity, originality, and conformity to the theme.
BPI awarded the most popular video to “Agent BPI” by Mark Andrew Margallo who received a plaque and a cash prize of P5,000. Second place was bagged by the video “Free time is freedom” by “Radical Ray” Mercado who received a plaque plus a brand new Sony Cybershot.
First prize winners Paolo Reyes and John James Sampson are flanked by BPI President & CEO Aurelio Montinola III and BPI SVP Tessie Tan.
The first place went to the video “Things to do on a free day” by Paulo Reyes and John James Sampan. Their video featured the idea of freedom that showed all the fun things a person could do given the time and opportunity. They received a plaque and a new Sony Vaio Laptop. The winning videos are posted in www.expectmorefreedom.ph.
Entry Filed under: Press Release, Promos. Tags: bpi, bank of the philippine islands, Expect More Digital Contest, Expect More Freedom Campaign.
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