Sony Ericsson’s Spread the Smile
I received a SMS from the University of the Philippines Alumni Association (UPAA), encouraging everyone to smile for the benefit of United Nation’s Children Emergency Fund (Unicef) Philippine Chapter. Here’s the complete text:
Please donate your smile for the benefit of Unicef. Upload your and your kin’s smiling pics to www.sonyericsson.com/spreadthesmiles. For every smile posted, Sony Ericsson will donate PhP1.00 to Unicef. The goal is to collect one million smiles by June 30, 2009. Pics will be posted in a giant smile wall to be unveiled in SM North Edsa Sky Garden on July 11, 2009.
I searched the Internet to check whether this is real or not. After all, I’ve read so many hoax emails telling me that I should pass this to X number of friends to have a chance to win a laptop, phone or whatever high-tech gadget.
Fortunately, this turns out to be true. This article from Philippine Star documents that indeed, this is a real and honest-to-goodness project.
So, get your camera phones ready and give it your best smile!