Sony Ericsson’s Spread the Smile

May 29, 2009 at 2:33 pm 2 comments


I received a SMS from the University of the Philippines Alumni Association (UPAA), encouraging everyone to smile for the benefit of United Nation’s Children Emergency Fund (Unicef) Philippine Chapter. Here’s the complete text:

Please donate your smile for the benefit of Unicef. Upload your and your kin’s smiling pics to www.sonyericsson.com/spreadthesmiles. For every smile posted, Sony Ericsson will donate PhP1.00 to Unicef. The goal is to collect one million smiles by June 30, 2009. Pics will be posted in a giant smile wall to be unveiled in SM North Edsa Sky Garden on July 11, 2009.

I searched the Internet to check whether this is real or not. After all, I’ve read so many hoax emails telling me that I should pass this to X number of friends to have a chance to win a laptop, phone or whatever high-tech gadget.

Fortunately, this turns out to be true. This article from Philippine Star documents that indeed, this is a real and honest-to-goodness project.

So, get your camera phones ready and give it your best smile!

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2 Comments Add your own

  • 1. labs  |  June 25, 2009 at 9:10 pm

    My company is supporting this drive and HR even acquired an SE phone that gets handed around the site for “picture-taking” moments. Our goal is to have all 2,000+ employees submit/have their picture taken.

    P2,000+ doesn’t sound much but the fact that people are willingly participating for something as simple as smiling for a camera seems like a win-win situation for the participants, for Sony Ericsson and of course UNICEF.

  • 2. pinayandmoney  |  June 30, 2009 at 3:13 am

    that’s a great effort, labs. kudos to your company!

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